<!--Can't find substitution for tag [post.title]-->SEO: April 2007 - Indian Internet Marketing Guru

Wednesday, April 25, 2007

SEO for Regional or Local Languages in India

Do you ever wondered how text in local languages is appearing in Google Adwords ads in search pages or some websites which come through content network of google?

The answer is Search Engine Optimizers are using site such as Quillpad.com to change English to other Indian languages. Then they copy the text which is in indian language they choose and paste it in webpages, Google ads etc...

This is really great tool to create websites in Indian Languages and also is used to attract people to look at their ad on webspages and search engines.

Search Engine Marketers (SEM) are utilizing Indian language ads to promote and position themselves unique in their field on different search engines & websites.

मेरा भारत महान is the output of the text "Mera Bharat Mahaan" which is put in Quillpad. It means My India is Great.

Tuesday, April 17, 2007

SEO in India

India is turning out to be the Hub for Internet Marketing as a whole. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) firms are mushrooming everywhere. Even the small cities, towns are coming up with standard, quality work.

The coming days, months and years are very bright for India in Internet Marketing. Here the talent is refining day by day.

Internet Marketing would become way of life for many young professionals as e-commerce would be booming in India and everybody would be trying to promote their website online...

Wednesday, April 11, 2007

SEO Tools - QTP to Automate SEM Tasks

Anytime did you have any idea to automate some of the tedious, time taking SEO tasks?

I got it today and here is the solution for it.

QTP ( Quick Test Professional ) is an excellent Automation Tool which would solve the manual work which is repetitive. It is actually an automated testing solution which provides functional test and regression test automation.

Search Engine Optimizers ( SEO ) and Search Engine Marketers ( SEM ) can use QTP to full advantage by automating the Pay Per Click ( PPC ) campaign Management, Search reports generation for Analysis, keyword optimization in Bulk and can even manage campaign bid optimization.

QTP works in two modes

1) Context Sensitive Depending on the clicks and
2) Low Level will considers mouse movements such as X and Y co-ordinates

QTP has two View options

1) Keyword View: In this view, we can see the Screens.
2) Expert view: This view is where the Code is written. Coding will also include scripting

QTP also has the following Check Points

1. Standard - Used for Text
2. Page - Can be used to check page download time
3. Bitmap - may be used to check the images
4. DataBase Checkpoint
5. XML Checkpoint
6. Accessibility Checkpoint
7. Text Checkpoint

All the QTP is working based on the macros saved in Object Repository Manager.
- - - Here the activities are recorded
- - - Macros can be defined and analyzed

QTP also has feature called Exception Handling. This is used in Recovery Scenarios.
This option would handle run-time errors. Hence the process will flow smoothly.

Use Quick Test Professional as a Search Engine Optimization Tool and enjoy Automated SEO Tasks.

Monday, April 2, 2007

SEO in 2007 - Strategy and Planning

Search Engine Optimization (SEO) has been drastically changed in these recent years. We are in 2007 and it looks we need more understanding, deep knowledge before we jump into implementing SEO.

Keyword research has become most important component and at present we can access lots of analytics software, online tools.

Pinging Search Engine has become very easy. We have Google Sitemaps in xml format which are even accepted by MSN and Yahoo takes .txt file which contains all the urls.

Back Links development has become integral part and now what counts is Relevancy of our link backs. As many of us know, Link Farms are bad neighbourhoods and not recommended as per latest trends.

PageRank is no longer fancy of Search Engine Optimizers. Google PR is always changing and its unpredictability has left many professionals not to care for it.

Content is still the King. It rules. Creating content, sentences woven around the keywords would give Organic results but may not yield good conversions.

Onpage Optimization has still a bit of importance left in it and if done with correct basics, this will have boost in your Ranking.

To rise higher in SERPs (Search Engine Resultant Pages), constant SEO and applying latest trends + high volume of traffic is the only way.

Offsite optimization does not include Blogging (PR leak will not happen), signature in forums and commenting etc... Its still purely Back Link with Anchor text, rotation of linking text.

For Traffic generation, Banner advertisements, emaliers are working fine. Even PPC is fruitful when tried not with major search engines.