<!--Can't find substitution for tag [post.title]-->SEO: July 2007 - Indian Internet Marketing Guru

Tuesday, July 24, 2007

Social Media Optimization / Marketing - SMO & SMM - Online Networking

What is Social Media optimization (SMM) and Social Meda Marketing (SMM)?

The concept is, With your Social Network, Create your Brand or promote through Word-of-Mouth on internet.

You need good networking / communication skills for this. And also copywriting...

Have a profile in Facebook, myspace and orkut.... try to add yourself into communities / Groups - connnect to people and message / scrap / ping them.

hi5, ringo and some others too are good social netwrking sites.

Then gofor online Bookmarking sites.
Digg, Del.icio.us and reditt are cool.

Then write articles / post and digg them, add them to these bookmarking sites.
Same day, have ur friends too add ur page to their online bookmarking acccounts.

Then go for Article submission directories / Press Release websites.
Write about your website/blog - what services/products you provide or just give info.

This all, if you can do it for the next 3-4 weeks, u would start SMO and SMM.

Friday, July 20, 2007

Learn SEO from Expert Guru

Let me Introduce / Teach you Search Engine Optimization from Basics.

Onsite Optimization:

Be Careful with Titles of the Page. Keywords should be towards the left side (starting words). Have unique page titles - This way you will not have supplemental pages in Google index.

Have Keyword rich Meta Description and do add Meta Keywords in Head.

Try to repeat your main keyword in headings (H1, H2,…, H6) and also have it in first 50 characters of the page and also last 50.

Atleast try to have 250 - 500 words in all of your pages, stripping down the link text.

Links to this page from external + internal source should contain your keyword (variations is preferred)

Have Google Sitemap in XML created and submit to Google sitemaps account. Same way urllist.txt for Yahoo. Don’t forget to mention those file names in your rotobs.txt file which is kept in root folder.

Off-site Optimization:

Submit your website to relevant category in Dmoz.
If you can afford list in Yahoo ($299)
Have links coming from different c class ip addresses.
Promote your website in Web 2.0 sites, Blogs - Social Networkings such as Myspace, Orkut, Facebook etc...
Directory submission is one of the best ways for one-way free back links.
DONT go for Reciprocal links.


This is all enough.
Now learn and know the terms which I specified above.
Understand the logic and apply it on websites.
Always SEO is customized solution.

Bonus TIP: The biggest secret is, Learn SEO from your competitors. Type your keyword and search in Google. Take the top 10-15 websites and check their keyword density, back links, indexed pages in all search engines, sitemap, incoming linking text, any other online promotions they are doing etc...

This all will give you fair idea of how and what to implement for optimizing websites.

This is All of Search Engine Optimization.