SEO Guru Planning to Start Online SEO Course

Hello All,

I have been there in this Internet Marketing Industry from so long that I am planning to think of capitalizing my knowledge and also at the same time help other fellow SEO's to learn the advanced optimization techniques.

Let me see if anybody is interested in my Online SEO Course. The syllabus which I thought of is divided into 2 parts. 1 for the starters/newbies and the other for standard SEO's who dream of becoming Gurus in this field. The Course is not for any time period, I will make sure you get all the knowledge before you are out of this Online SEO course. No time bound course, I wont say only 2-3 months but it depends on person to person, what projects they are working on and how much they can grasp.
I will be mostly teaching in weekends and if required available 1-2 hours daily in week days too.

For everybody, there will be content which will be derived from my own past experiences working on several real time projects. One to One interaction and specific site examples will also be shared with all. Basically i am trying to Build an army of SEO's who will inturn again teach the SEO skills to others. It could even be your next door Internet Center managing boy.

If anybody have project on hands, I can also be helping them for their specific needs as per the requirements and as you all know I am a Qualified Google Adwords Professional, I can even Help, Support you for passing the Google Exam. This will inturn gives you edge over others as you will have SEO Guru by your side for all your needs. so, you can dream and become a SEO Guru and Expert in Search Engine Marketing in few months time.

I have also re-started working on my ambitious project, a book on/for SEOs named "SEO EyeBall". This will be mostly aimed at persons who are trying to earn from internet, ofcourse with their skill and hard-work. If we can tap and utilize the internet centers in India for SEO purpose, we all can create ripples in Internet Marketing World. Even the biggest empires of the online world will stop and look at us for the amount of activity we can generate. Think and act. Let us create a niche name for ourself in this online marketing field.

C Ya!

Take Care and Nurture, cherish your Dreams. Someday they will become reality.

Back Links Creation without Link Exchange

Follow the below points and it would be very easy to create lots of non-reciprocal Link backs from other websites/web pages.

1. Directory Submission: To have more Backlinks, submit your website for free web directories. Dmoz is the first directory to be submitted, as Google prefers it. In Paid directories, Yahoo Directory listing with $299 is worth a try.
There are hundreds of free directories and some of the others take nominal fees to include your website in their directories.
Only caution is submit into right and relevant category in those directories and also change the linking text (Famously called as Anchor Text). Have 4-5 variations of Linking Text and also Descriptions.
If its possible try to include Inner page (deeper webpage) of your website into the directories which helps in getting visitors directly to the Product/Service page than to the homepage.

2. Blog Promotion: Try to promote your website in blogs. Search for high ranking, most famous blogs in your field and Comment in those blogs. Try to actively participate in others blogs and keep intouch with popular blog writers. With good rapport from your side, someday they may write about your website. You never know, what goodness can bring to you in your life...

3. Signature: Have your signature with web address in your emails and in messages which you respond in forums. This will increase your websites traffic.

4. Promote by Publishing: Try to give Press Releases (Many free services are available on net) and create Articles and submit to all article websites. When they are published, you will get free back links from good places.

PPC Campaign Management - Google Adwords - Pay Per Click Tips

I came across an interesting conversation regarding PPC Campaign management.
Hope this will help you all to manage you Pay Per Click Campaigns.

Q: How to do keyword price adjustments in ppc?
A: check your landing page - your keyword and adcopy, all these 3 should contain the keyword. Add ur keywords in meta tags too. This all will make the ad quality score GREAT but not OK or POOR. Hence u can adjust PPC value.

Q: How to Lower CPC (Cost Per Click) by increasing CTR (Click Thru Rate)?
A: First of all, try to identify the ideal position for your ad in the ranking page as its displayed on search engine. You have position preference in Adwords, where your ad will be shown only if the position you specified is guaranteed for your keyword at a certain CPC. Enabling this feature will result in increase your CTR very much, but be careful it may reduce your number of impressions and hence clicks.


Q: What are Longtail Keywords?
A: Longtail refers to additional keywords which could surround your main product/service and make sense (Actually the whole combination of general words with your main keyword which can be queried by users on search engines)

Q: How to get more longtail keywords?
A: Try to use thesaurus and have keyword research on wordtracker or Google sandbox keyword tool. Check for your referral log (really a Gold Mine) on your server. This too gives you keywords which are getting you visitors to your website.

Q: Suppose I am using one landing page for 40 keywords, can I put 40 keywords in meta tag of landing page?
A: yes, u have to.... otherwise whats the use of a page - u put pen on meta tags and sell shoes in that page?
Your relevancy will increase if u use keywords in meta tags.

Q: How to create and manage an ideal PPC Campaign?
A: Simple - create campaigns then Adgroups with a Relevant Adcopy and insert Keywords.
You will need to group similar landing page keywords into 1 adgroup.
Campaign name and adgroups should also contain keywords.
We need to put all keywords of adgroup into landing page.
You have advanced options for keyword insertion at adcopy level and destination url level too

Ex: If shoes is campaign then walking and running should be adgroups. shoes/Product names should be the keywords.