SEO Guru Planning to Start Online SEO Course

Hello All,

I have been there in this Internet Marketing Industry from so long that I am planning to think of capitalizing my knowledge and also at the same time help other fellow SEO's to learn the advanced optimization techniques.

Let me see if anybody is interested in my Online SEO Course. The syllabus which I thought of is divided into 2 parts. 1 for the starters/newbies and the other for standard SEO's who dream of becoming Gurus in this field. The Course is not for any time period, I will make sure you get all the knowledge before you are out of this Online SEO course. No time bound course, I wont say only 2-3 months but it depends on person to person, what projects they are working on and how much they can grasp.
I will be mostly teaching in weekends and if required available 1-2 hours daily in week days too.

For everybody, there will be content which will be derived from my own past experiences working on several real time projects. One to One interaction and specific site examples will also be shared with all. Basically i am trying to Build an army of SEO's who will inturn again teach the SEO skills to others. It could even be your next door Internet Center managing boy.

If anybody have project on hands, I can also be helping them for their specific needs as per the requirements and as you all know I am a Qualified Google Adwords Professional, I can even Help, Support you for passing the Google Exam. This will inturn gives you edge over others as you will have SEO Guru by your side for all your needs. so, you can dream and become a SEO Guru and Expert in Search Engine Marketing in few months time.

I have also re-started working on my ambitious project, a book on/for SEOs named "SEO EyeBall". This will be mostly aimed at persons who are trying to earn from internet, ofcourse with their skill and hard-work. If we can tap and utilize the internet centers in India for SEO purpose, we all can create ripples in Internet Marketing World. Even the biggest empires of the online world will stop and look at us for the amount of activity we can generate. Think and act. Let us create a niche name for ourself in this online marketing field.

C Ya!

Take Care and Nurture, cherish your Dreams. Someday they will become reality.

Back Links Creation without Link Exchange

Follow the below points and it would be very easy to create lots of non-reciprocal Link backs from other websites/web pages.

1. Directory Submission: To have more Backlinks, submit your website for free web directories. Dmoz is the first directory to be submitted, as Google prefers it. In Paid directories, Yahoo Directory listing with $299 is worth a try.
There are hundreds of free directories and some of the others take nominal fees to include your website in their directories.
Only caution is submit into right and relevant category in those directories and also change the linking text (Famously called as Anchor Text). Have 4-5 variations of Linking Text and also Descriptions.
If its possible try to include Inner page (deeper webpage) of your website into the directories which helps in getting visitors directly to the Product/Service page than to the homepage.

2. Blog Promotion: Try to promote your website in blogs. Search for high ranking, most famous blogs in your field and Comment in those blogs. Try to actively participate in others blogs and keep intouch with popular blog writers. With good rapport from your side, someday they may write about your website. You never know, what goodness can bring to you in your life...

3. Signature: Have your signature with web address in your emails and in messages which you respond in forums. This will increase your websites traffic.

4. Promote by Publishing: Try to give Press Releases (Many free services are available on net) and create Articles and submit to all article websites. When they are published, you will get free back links from good places.

PPC Campaign Management - Google Adwords - Pay Per Click Tips

I came across an interesting conversation regarding PPC Campaign management.
Hope this will help you all to manage you Pay Per Click Campaigns.

Q: How to do keyword price adjustments in ppc?
A: check your landing page - your keyword and adcopy, all these 3 should contain the keyword. Add ur keywords in meta tags too. This all will make the ad quality score GREAT but not OK or POOR. Hence u can adjust PPC value.

Q: How to Lower CPC (Cost Per Click) by increasing CTR (Click Thru Rate)?
A: First of all, try to identify the ideal position for your ad in the ranking page as its displayed on search engine. You have position preference in Adwords, where your ad will be shown only if the position you specified is guaranteed for your keyword at a certain CPC. Enabling this feature will result in increase your CTR very much, but be careful it may reduce your number of impressions and hence clicks.


Q: What are Longtail Keywords?
A: Longtail refers to additional keywords which could surround your main product/service and make sense (Actually the whole combination of general words with your main keyword which can be queried by users on search engines)

Q: How to get more longtail keywords?
A: Try to use thesaurus and have keyword research on wordtracker or Google sandbox keyword tool. Check for your referral log (really a Gold Mine) on your server. This too gives you keywords which are getting you visitors to your website.

Q: Suppose I am using one landing page for 40 keywords, can I put 40 keywords in meta tag of landing page?
A: yes, u have to.... otherwise whats the use of a page - u put pen on meta tags and sell shoes in that page?
Your relevancy will increase if u use keywords in meta tags.

Q: How to create and manage an ideal PPC Campaign?
A: Simple - create campaigns then Adgroups with a Relevant Adcopy and insert Keywords.
You will need to group similar landing page keywords into 1 adgroup.
Campaign name and adgroups should also contain keywords.
We need to put all keywords of adgroup into landing page.
You have advanced options for keyword insertion at adcopy level and destination url level too

Ex: If shoes is campaign then walking and running should be adgroups. shoes/Product names should be the keywords.

Social Media Optimization / Marketing - SMO & SMM - Online Networking

What is Social Media optimization (SMM) and Social Meda Marketing (SMM)?

The concept is, With your Social Network, Create your Brand or promote through Word-of-Mouth on internet.

You need good networking / communication skills for this. And also copywriting...

Have a profile in Facebook, myspace and orkut.... try to add yourself into communities / Groups - connnect to people and message / scrap / ping them.

hi5, ringo and some others too are good social netwrking sites.

Then gofor online Bookmarking sites.
Digg, Del.icio.us and reditt are cool.

Then write articles / post and digg them, add them to these bookmarking sites.
Same day, have ur friends too add ur page to their online bookmarking acccounts.

Then go for Article submission directories / Press Release websites.
Write about your website/blog - what services/products you provide or just give info.

This all, if you can do it for the next 3-4 weeks, u would start SMO and SMM.

Learn SEO from Expert Guru

Let me Introduce / Teach you Search Engine Optimization from Basics.

Onsite Optimization:

Be Careful with Titles of the Page. Keywords should be towards the left side (starting words). Have unique page titles - This way you will not have supplemental pages in Google index.

Have Keyword rich Meta Description and do add Meta Keywords in Head.

Try to repeat your main keyword in headings (H1, H2,…, H6) and also have it in first 50 characters of the page and also last 50.

Atleast try to have 250 - 500 words in all of your pages, stripping down the link text.

Links to this page from external + internal source should contain your keyword (variations is preferred)

Have Google Sitemap in XML created and submit to Google sitemaps account. Same way urllist.txt for Yahoo. Don’t forget to mention those file names in your rotobs.txt file which is kept in root folder.

Off-site Optimization:

Submit your website to relevant category in Dmoz.
If you can afford list in Yahoo ($299)
Have links coming from different c class ip addresses.
Promote your website in Web 2.0 sites, Blogs - Social Networkings such as Myspace, Orkut, Facebook etc...
Directory submission is one of the best ways for one-way free back links.
DONT go for Reciprocal links.


This is all enough.
Now learn and know the terms which I specified above.
Understand the logic and apply it on websites.
Always SEO is customized solution.

Bonus TIP: The biggest secret is, Learn SEO from your competitors. Type your keyword and search in Google. Take the top 10-15 websites and check their keyword density, back links, indexed pages in all search engines, sitemap, incoming linking text, any other online promotions they are doing etc...

This all will give you fair idea of how and what to implement for optimizing websites.

This is All of Search Engine Optimization.

Optimize pages for Social Media Sites - SMM - SMO

Social Media optimization and Marketing could give you traffic (yes, targeted traffic) in long term without bothering of spending for clicks/visits.

Promote your website in web 2.0 sites and try to make them popular by asking all of our friends to add the website to their online bookmarking accounts. Write Articles and post your signature, comment in popular blogs, Answer in Yahoo Questions, reply in Forums, be a part of all happening web 2.0 sites.

One of my site had 258 sources of traffic. Many of them, honestly speaking i too dont know... It happens and it happens when you are having success in the above said SMO (Social Media Optimization) and SMM (Social Media Marketing)

Fast Optimization Techniques for websites

Below are the set of optimization tips all can try for really quick results in Search Engines.

1) use Blog optimization. You will achieve it.

2) Create a blog, attach to your site and ping all the major blog search, technorati websites.

3) Use web 2.0 websites to promote your website. Have articles, post in forums, comment in others blogs and reach Top 50, 100 of web 2.0 sites.

These all can be achieved in hours...

Last but not least traditional option. Create google sitemap in XML and submit it to Google, sitemap.html to your homepage and urllist.txt (sitemap with only URLs, save it with that name) submit it to yahoo. MSN accepts all of above.

Latest Technique is

Have link to your website from very high PR value sites. This is the best form of creating instant worth to your site and traffic flows. It Works. 100%.

SEO for Regional or Local Languages in India

Do you ever wondered how text in local languages is appearing in Google Adwords ads in search pages or some websites which come through content network of google?

The answer is Search Engine Optimizers are using site such as Quillpad.com to change English to other Indian languages. Then they copy the text which is in indian language they choose and paste it in webpages, Google ads etc...

This is really great tool to create websites in Indian Languages and also is used to attract people to look at their ad on webspages and search engines.

Search Engine Marketers (SEM) are utilizing Indian language ads to promote and position themselves unique in their field on different search engines & websites.

मेरा भारत महान is the output of the text "Mera Bharat Mahaan" which is put in Quillpad. It means My India is Great.

SEO in India

India is turning out to be the Hub for Internet Marketing as a whole. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) firms are mushrooming everywhere. Even the small cities, towns are coming up with standard, quality work.

The coming days, months and years are very bright for India in Internet Marketing. Here the talent is refining day by day.

Internet Marketing would become way of life for many young professionals as e-commerce would be booming in India and everybody would be trying to promote their website online...

SEO Tools - QTP to Automate SEM Tasks

Anytime did you have any idea to automate some of the tedious, time taking SEO tasks?

I got it today and here is the solution for it.

QTP ( Quick Test Professional ) is an excellent Automation Tool which would solve the manual work which is repetitive. It is actually an automated testing solution which provides functional test and regression test automation.

Search Engine Optimizers ( SEO ) and Search Engine Marketers ( SEM ) can use QTP to full advantage by automating the Pay Per Click ( PPC ) campaign Management, Search reports generation for Analysis, keyword optimization in Bulk and can even manage campaign bid optimization.

QTP works in two modes

1) Context Sensitive Depending on the clicks and
2) Low Level will considers mouse movements such as X and Y co-ordinates

QTP has two View options

1) Keyword View: In this view, we can see the Screens.
2) Expert view: This view is where the Code is written. Coding will also include scripting

QTP also has the following Check Points

1. Standard - Used for Text
2. Page - Can be used to check page download time
3. Bitmap - may be used to check the images
4. DataBase Checkpoint
5. XML Checkpoint
6. Accessibility Checkpoint
7. Text Checkpoint

All the QTP is working based on the macros saved in Object Repository Manager.
- - - Here the activities are recorded
- - - Macros can be defined and analyzed

QTP also has feature called Exception Handling. This is used in Recovery Scenarios.
This option would handle run-time errors. Hence the process will flow smoothly.

Use Quick Test Professional as a Search Engine Optimization Tool and enjoy Automated SEO Tasks.

SEO in 2007 - Strategy and Planning

Search Engine Optimization (SEO) has been drastically changed in these recent years. We are in 2007 and it looks we need more understanding, deep knowledge before we jump into implementing SEO.

Keyword research has become most important component and at present we can access lots of analytics software, online tools.

Pinging Search Engine has become very easy. We have Google Sitemaps in xml format which are even accepted by MSN and Yahoo takes .txt file which contains all the urls.

Back Links development has become integral part and now what counts is Relevancy of our link backs. As many of us know, Link Farms are bad neighbourhoods and not recommended as per latest trends.

PageRank is no longer fancy of Search Engine Optimizers. Google PR is always changing and its unpredictability has left many professionals not to care for it.

Content is still the King. It rules. Creating content, sentences woven around the keywords would give Organic results but may not yield good conversions.

Onpage Optimization has still a bit of importance left in it and if done with correct basics, this will have boost in your Ranking.

To rise higher in SERPs (Search Engine Resultant Pages), constant SEO and applying latest trends + high volume of traffic is the only way.

Offsite optimization does not include Blogging (PR leak will not happen), signature in forums and commenting etc... Its still purely Back Link with Anchor text, rotation of linking text.

For Traffic generation, Banner advertisements, emaliers are working fine. Even PPC is fruitful when tried not with major search engines.

What is Internet Marketing? Introduction & Information

This article is for the people who don’t know much of Internet Marketing. Let me introduce this powerful source of marketing in my words.


Web has been always evolving, changing, Searching & Indexing with Time. But the new trend of Marketing / Promoting through Internet as primary medium is quickly catching on, in the present dynamic world. In comparison with traditional Advertising, Online promotions tend to offer best deals to consumers / customers since they can attract large number of target audience / visitors to their websites if they have Search Engine Friendly site with good mix of Marketing and Optimization. This helped the overall market of Online Advertising very much.


Internet Marketing is also referred as Online / Web Marketing also. It has many components. Some of them are as follows:


· Search Engine Marketing

· Search Engine Optimization

· Social Media Optimisation and Marketing

· Viral Marketing

· Banner Advertisement

· Including in Comparison Shopping Sites

· Emailers / Email Marketing


In the coming articles, I will explain each of them in detail and how to use / implement them to be successful on net.

Im SEO Guru

Hi All,

I am Internet Marketing - Search Engine Optimization Guru. Living Life Happily. Love life as it is Very Interesting.

Professionally, am into Internet Marketing with 5+ years Experience. Google Adwords professional, Search Engine Optimization Specialist, Search Marketing Expert are my aliases.

Do you Need Tips or Techniques, help/support ? ? ?
or just know latest trends in Online Promotions field. Through this medium, i will try to share my Gyan of Search Marketing and new avenues of Online Medias for promotion.

Lets get started first with Basics. This would be for a Normal, Common netizen who knows internet, but doesnt got involved into webpages / web sites creation or designing, development or marketing + Optimization. Wait for my Initial Article which would unleash many secrets of Internet Marketing from basic level.